提到佳思敏，大家都会不会陌生，澳洲的保健品是世界数一数二的，而佳思敏更是婴儿保健品中的佼佼者。2018年上海CBME中国孕婴童展上，我们有幸采访到佳思敏Louie Coorey澳葆集团大中华区总经理，他为我们介绍了佳思敏的核心竞争产品，以及佳思敏适应对市场变化的举措。

       育儿网：what do you think of Australia products being more and more popular in China?  你

怎么看澳洲产品在中国妈妈中越来越受欢迎？

       Louie Coorey：There are a couple of reasons…Australia is well known for its clean air and pristine environment – this increases demand for Australian products, not just in China but around the world.  

       Further, Australia was strict manufacturing practises when it comes to health care products. Over the past several years, the China market has been demanding such high quality products, and who better to fulfil this demand than one of Australia’s leading privately owned Health and Wellness companies -  Pharmacare Laboratories. China is a very important market to us.

       有几个原因-澳洲一直以干净空气和无污染环境著称，这些对澳洲产品需求的增长，不仅仅是在澳洲而且是全球性的。

       而且，对于健康产品澳洲有严格的生产要求。最近几年，中国市场对高质量产品的强劲需求，而澳葆集团作为澳洲领先的营养品的家族企业-可以更好的满足这个需求，所以中国一直是我们非常重要的市场。

       育儿网：what is the target and plans  for China Marketing of Nature's Way -Kids Smart? 对中国市场，Nature's Way -Kids Smart 佳思敏目标跟计划是什么呢？

       Louie Coorey：Natures Way Kids Smart is one of the leading Children Supplement brands in Australia. It has been loved and trusted by Australian mums for years. Now, more and more Chinese Mums are also discovering the benefits of K+B6:K6ids Smart, and more and more Chines Mums are beginning to do the same.

       Our goal is become one of the leading imported Health supplement brands in China. With so many more Chinese Mums discovering our quality products, we are getting closer and closer to this goal. 

       Mums want their kids to be the best they can be – smart, strong, tall, and, of course happy! and Kids Smart are launching DHA range/calcium range/comprehensive nutritions range, nutrition from little baby to elder kids.

       Nature’s Way- Kids Smart佳思敏是澳洲领先的儿童营养品品牌之一，多年来被越来越多的妈妈及孩子喜爱及信赖。

       在中国市场我们的目标是成为中国进口营养品领先品牌；凭着我们优质的产品被越来越多妈妈发现，现在我们离这个目标越来越近。

       妈妈想要孩子成长的更聪明，更高，更茁壮，当然是更快乐。而佳思敏准备上市-DHA系列/钙/综合营养系列；提供的营养从婴儿到大宝贝。

      育儿网：What is the Heros SKUs in China?  你们的明星产品有哪些？

      Louie Coorey：DHA100mg, calcium&Iron&zinc chewable, VC+zinc chewable will be our Hero Sku in general trade business, we can see the huge nutrition demand on this three category.  The main nutritions in formula, we are try best to used food as ingredient sources, such as calcium source from milk, Zinc source from guava, VC source from acerola cherry, DHA source from fish oil.

       DHA100mg，钙铁锌咀嚼片，VC+锌咀嚼片是我们在Kids Smart 品牌中的明星产品，我们看到了这三个品类中很大的营养需求。配方中主要的营养，我们尽可能的把食物来源的营养成分作为我们的营养素来源，如钙是牛奶来源的，锌是番石榴来源的，VC是来源于针叶樱桃，DHA是来源于鱼油的。