童真作为时尚、实用、高品质产品的代理商，一直在为中国消费者带来新产品或新品牌。本届2018cbme母婴童展会上，育儿网邀请到童真（上海）商贸有限公司创始人兼CEOSamantha-Shum，请她为我们讲解童真对品牌管理的独到之处，与未来的品牌规划。

育儿网：90后新生代妈妈已成为母婴市场的主力军，随着他们的孕育观念和消费行为的升级，推动了母婴市场的快速发展，面对变化，品牌有做哪些应对策略呢？

Now that mothers born after 1990 are becoming a large part of the market, their thinking towards raising children and consumer behaviors might be different, this has pushed the growth of the baby market, towards this change, what has the brand done to answer this change?

Samantha-Shum：Yes we are well aware of this trend.  It is the reason that I started Keiki China and why we bring international brands that share the same value of being fashionable, functional and quality products to the Chinese market.  Parents born after 1990, they do a lot of research and are much more deliberate in their product selection.  Is it well designed?  Does it match my fashionability?  Does it function well to help me with my busy lifestyle?  Does it use high quality material as now we have much more information about how materials impact our health.  This is the reason that we carefully select our brands with the same values.  In our brand portfolio, we have aden + anais' stylish line of muslin products that are breathable and provide security for baby, UPPAbaby for smart and fashionable strollers, Zoli for its innovative designs in feeding and baby care products, Soma for clean water with a sustainable mission, Zoku for its innovative slushmakers, popsicle makers and ice molds, modern - twist for its high grade silicon bibs and placemats, stasher for its high grade seal proof silicon bags for storage and cooking, S'ip for its fun and whimsical hydration bottles, sistema for its full storage system and Full Circle for its sustainable and designed kitchen accessories.  We have quite a large selection for the needs of a modern family.

译文：是的，我们很清楚这一趋势。这就是我创办Keiki China的原因，以及为什么我们将众多国际品牌引入中国的原因，我们秉承时尚、实用和高品质的理念和价值观。90后新生代父母在选择产品时非常慎重，在购买前会做大量的研究：设计怎么样？符合我的风格么？对我忙碌的生活方式有帮助吗？受现在许多关于材料如何影响我们健康的信息的影响，90后父母也非常关注产品材质的质量。基于这些，我们会仔细选择和我们具有相同价值观的品牌。在我们的代理品牌中。aden+anais品牌采用100%muslin棉，为宝宝提供安全舒适的产品；UPPAbaby提供智能时尚的婴儿车；ZoLi提供婴儿喂养和护理产品,设计新颖；Soma以可持续发展为使命，致力提供干净的饮用水；Zoku的冰沙奶昔杯、冰棒模具和冰模具在业内享有盛誉；modern-twist制造优质硅胶材质围嘴围兜和餐垫；stasher采用优质硅胶，制造可用于储存及烹饪的保鲜储藏袋；S'ip by S'well水瓶拥有多种潮流色彩和俏皮风格；sistema储存盒，产品系列广泛；full circle带来可持续和设计独特的厨房配件。我们有相当多的选择，可满足现代家庭的多种需要。

育儿网：今年CBME，贵品牌带来了哪些新品？请问该产品有哪些独特的产品优势吸引妈妈的眼球呢？ 

What new products do we have? What special features do these new products have to attract mothers?

Samantha-Shum：As a distributor of fashionable, functional and quality products, we are always bringing new products or new brands to China.  For this tradeshow, we are delighted to bring eight brands. 

In terms of the newest products, we are launching the Minu stroller from UPPAbaby.  It is a stroller that is in its own category, compact city stroller.  It folds like a compact stroller, small enough to put inside the airplane cabin, but sturdy enough, comfortable enough and safe enough for the child.  So it can be used on a daily basis and be convenient for the parent.  Today's parents are on the go and so are the kids, they have lots of activities, whether it's going to supermarket, the park, art classes, music classes or lunches with mom and dad.  Minu is convenient enough for the parents to handle any urban city, where space is limited and where we often take public transpotation, such as taxis and subways.  

Another new product is Soma, which is a water pitcher wtih a built-in filter.  This filter, not only, filters out the toxins and bacteria, but it does it using a natural material, coconut shells.  Now that we are entering a time where parents are aware of the materials that they are coming into contact and how it effects the environment, we are happy that Soma allows us the ability to enjoy highest quality of safety, while helping the world at the same time. 

We are also presenting for the first time Soma, a brand that offers water pitches with a filter and glass hydration bottles.  Its filters are made of coconut shells, which is able to filter and we can be sure that it's biodegradable. 

We are happy to presenting aden + anais new collection of prints in its full muslin collection that will fit the fashion sensitive parents. 

We have too many newness in our booth, best way is to come and see for yourself or follow us on wechat.

译文：我们作为时尚、实用、高品质产品的代理商，一直在为中国消费者带来新产品或新品牌。我们很高兴能带来10个品牌参加此次展销会。

就最新的产品而言，UPPAbaby推出了Minu 都市轻便可折叠婴儿推车。它是一款都市轻便婴儿推车。它可轻松折叠，折叠后到可以放进机舱，结实、舒适、安全。由此，它可以在日常生活中使用，对父母来说也很方便。今天的父母和孩子生活非常忙碌，有很多活动，无论是去超市、公园、艺术课、音乐课，还是孩子和爸爸妈妈一起吃午餐，Minu对于家长来说非常方便，城市生活空间有限，我们需要经常乘坐公共交通工具，比如出租车和地铁等，Minu能在城市的每个角落畅行无阻。

另一个新产品是Soma，它是一个带内置滤芯的过滤水壶。滤芯使用天然材料椰子壳材，可以过滤掉毒素和细菌。当下，父母们越来越意识到他们接触到的材料会对环境的造成影响，很高兴Soma让我们在帮助保护世界环境的同时，能够享受高质量的安全产品。

我们还首次展示了Soma这个品牌，它提供了带有滤芯和材用玻璃材质的滤水壶。它的过滤器是也用椰子壳做的，有效过滤水的同时，可自然降解。

我们很高兴向您展示aden + anais的全新印花系列，她的muslin材质，适合追求时尚安全产品的父母。

育儿网：随着互联网的迅速发展，母婴类垂直网站、大型综合性网站是妈妈们获取母婴产品信息的主要途径，那么，对此贵品牌是如何看待与应对的呢？贵品牌又是如何在这些平台上，与妈妈们建立紧密的联系呢？

Samantha-Shum：PR and marketing is definitely changing in the recent years.  Since parents are born after 1990, they are much more online savvy.  We have definitely had to change the way we market.  We are much more focused on online media, and work with KOLs in order to have a more direct access to our target market.   Because of the different platform and the advancement of online media, we have had to adjust our marketing materials to be a lot more visual in terms of videos, GIFs and photos to better illlustrate our products and tell the brand story.  

译文：公关和市场营销近年来确实在发生变化，因为现在的年轻的父母大多是在1990年以后出生的，她们精通网络。因此，我们必须改变我们的营销方式，更加关注在线媒体，加强与KOL合作，以便更直接地进入我们的目标市场。由于平台不同，以及在线媒体的发展，我们必须调整我们的营销内容，使我们的视频、gif动图和图片更加直观，以更好地展示我们的产品和讲述品牌故事。

育儿网：妈妈们在选择产品时，除了看中产品的安全与品质外，产品独特的创新，能更好的抓住妈妈的眼球。据我们了解，贵品牌产品一直非常有创新意识，那么今年又为大家带来了哪些产品？是否有从妈妈的口碑中获取灵感呢？ 

When mother are choosing products, besides thinking about safety and quality, they are also looking for something unique.  From our knowledge, your company has many creative and innovative brands, what brands have you brought?  any inspiration from mother's needs?

Samantha-Shum：Besides safety and quality, parents are always looking for convenience and more recently eco-friendly products.  We are inspired by parents busy lifestyles and how our products can bring more convenience, yet make them look good doing it.  Additionally, we are starting to see that parents are starting to care about the environment and how we need to be accountable for our consumer behaviors.  Our products use as little plastic as needed and even if we use plastic, it's to encourage the idea of reusing in order to minimize our waste.  For example, one of our brands called stasher, is the first brand to create silicon bags that are completely seal proof.  silicon is one of the world's most pure materials in that it uses no toxins in order to create its shape, it's made purely of sand and air.  In this way, it is also completely safe to store food (and knickknacks), can be thrown in the freezer and then immediately thrown into boiling water or the microwave.    We find that our customers are happy that they have a great product that does good at the same time.

译文：除了安全和质量，家长们总是在寻找方便和更环保的产品。我们被父母忙碌的生活方式以及我们的产品如何带来更多的便利所鼓舞，同时也让他们看起来做得很好。此外，我们开始看到父母开始关心环境，以及我们需要如何对待我们的消费者行为负责。我们的产品尽量避免使用塑料。及时在不得不使用塑料的情况下，它也鼓励我们使用可回收塑料，以此减少我们的浪费。例如，我们的一个品牌叫stasher，是第一个生产完全密封的纯硅胶袋的品牌。硅胶是世界上最纯净的材料之一，因为它不使用有害物质来塑形，纯粹是由沙子和空气制成的。用硅胶袋储存食物(和小摆设)也是完全安全的，同时耐温性也很高，你可以随意扔进冰箱，或扔进沸水或微波炉里。我们发现我们的客户很高兴拥有一个高性能的伟大的产品。